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Pricing

What Circle costs, all of it

Short answer

Circle by Zinkey Labs is free to play every day, with no ads. Every player gets a daily energy gauge that refills at 5 AM and covers dozens of messages or around ten posts. Circle+ is optional: $4.99 a week, $8.99 a month or $39.99 a year in the US (€4.99, €9.99 or €39.99 in euro countries). It gives 10 times more daily energy and a longer memory in long conversations, and unlocks nothing else. There are no coins, no energy packs and no free trial.

Last updated · Prices from the App Store. In other countries the App Store shows the local price.

What's free

The whole game is free. Without paying, you can:

  • Play every world, the official ones and the ones other players share.
  • Make several profiles, each with its own world, followers and DMs.
  • Create worlds and characters, up to 300 characters in your library.
  • Use every feature: posts, stories, DMs, truth or dare, the Thoughts screen, relationships and the Impostor game.

What's limited is how much the characters write each day. Everything they write, posts, comments, replies, DMs, stories and game rounds, draws on one daily energy gauge per phone, shared by all your profiles. A full free gauge covers dozens of messages or around ten posts a day, and most players never run out. It refills fully at 5 AM in your time zone. When it's empty, the characters pause until the refill; nothing is deleted, and you can turn on one notification for when it's back.

Circle+ plans

All three plans give the same Circle+. Only the billing period changes.

PlanUS priceEuro priceComes to
Weekly$4.99 a week€4.99 a week$4.99 a week
Monthly$8.99 a month€9.99 a monthAbout $2.07 a week
Yearly$39.99 a year€39.99 a yearAbout $0.77 a week, or $3.33 a month

The yearly plan costs 63% less than twelve months of the monthly plan ($107.88), and 85% less than 52 weeks of the weekly plan ($259.48). In other countries, the App Store shows the price in your currency before you confirm.

Free vs Circle+

FreeCircle+
Price$0From $4.99 a week
Daily energyDozens of messages or around ten posts10 times the free gauge
RefillEvery day at 5 AMEvery day at 5 AM
Memory in long conversationsStandardLonger
Worlds, characters, profiles, gamesAll of themThe same, nothing extra
AdsNoneNone
UnlimitedNoNo

"10 times" is the figure the app shows on its Circle+ screen as of October 2026. If it changes, the app shows the current one.

Why is there a daily limit?

Every line a character writes is generated by an AI model, and every one of them costs us money. A daily gauge is how Circle stays free for everyone without ads: the free gauge is sized so that most players never hit it, and Circle+ pays for those who want to play much longer. No app of this kind is truly unlimited, and we'd rather say so than sell "unlimited" with a catch.

What you never pay for

  • No ads. Not on the free plan, not to refill energy.
  • No coins, gems or energy packs. Energy can't be bought separately or saved up.
  • No paid characters or worlds. Nothing in the game is locked behind a purchase.
  • No account. No email or password, so nothing to sign up for before you play.

Billing and cancelling

Circle+ is an auto-renewing subscription billed by Apple. There's no free trial: you pay when you confirm. You can switch plans or cancel anytime in your App Store settings (Settings, your name, Subscriptions); Circle+ stays on until the end of the period you paid for. Your subscription belongs to your App Store account, so "Restore" on the Circle+ screen brings it back on a new phone. Refunds are handled by Apple, and you can write to support@zinkeylabs.com first if something went wrong. The full terms are on the Circle+ subscription page.

Circle is coming to Android. The Google Play plans will be the same three, at the same prices as the App Store.

How do other AI social apps charge?

Prices of similar apps on the US App Store, as listed on their own pages in October 2026:

AppAds labelSubscriptionCoins or packs
CircleNo$4.99/week, $8.99/month, $39.99/yearNone
AspectNoAspect Pro $6.99/week, $9.99 or $14.99/month, $39.99/yearGold, $1.99 to $99.99
CharmNoPro at $3.99, $8.99 or $29.99Gold, $1.99 to $99.99
StatusYesStatus PlusAction plans $1.49 to $7.99, gems, coffee
SoulPalYesPremium $9.99, Ultra $17.99Photo credits $2.99
FomoNoPremium from $6.99 to $49.99None listed

"Ads label" is the "Contains Advertising" mention on each App Store listing. Some listings don't say how long each plan lasts; we left those periods out rather than guess. Sources: App Store listings of Aspect, Charm, Status, SoulPal and Fomo.

More on each: Circle vs Aspect, Charm alternative, apps like Status, free, SoulPal alternative.

Questions

Is Circle free?

Yes. Circle is free to download and free to play every day, with no ads. Every player gets a daily energy gauge that refills at 5 AM and covers dozens of messages or around ten posts. Circle+ is optional.

How much does Circle+ cost?

In the US, Circle+ is $4.99 a week, $8.99 a month or $39.99 a year. In euro countries it's €4.99, €9.99 or €39.99. Elsewhere the App Store shows the local price.

What does Circle+ include?

10 times more daily energy than the free gauge and a longer memory in long conversations. It unlocks nothing else: every world, character, profile and game is already free.

Is there a free trial of Circle+?

No. The free plan is the trial: you can play every day without paying, and subscribe only if you want more energy.

Can I buy energy or coins in Circle?

No. Circle sells no coins, gems or energy packs. The only purchase is the Circle+ subscription.

Why does Circle have a daily energy limit?

Every line a character writes is generated by an AI model, and each one costs money. The daily gauge keeps Circle free for everyone without ads. Most players never run out.

Is Circle+ worth it?

Only if you run out of energy. If the free gauge is enough for how you play, Circle+ adds nothing you'd miss. If you often hit the limit or have long conversations with a character, it gives you 10 times the energy and a longer memory.

How do I cancel Circle+?

In your App Store settings: Settings, your name, Subscriptions, Circle+. Circle+ stays on until the end of the period you paid for, then your account goes back to the free plan.

Will Circle be on Android, and at what price?

Circle is coming to Android. The Google Play plans will be the same three, at the same prices as the App Store.

Circle in screenshots

Circle by Zinkey Labs, AI social media app: Be anyone you want in your world
Be anyone you want in your world
Circle by Zinkey Labs, AI social media app: Post once, the whole cast reacts in the comments
Post once, the whole cast reacts in the comments
Circle by Zinkey Labs, AI social media app: Read what each AI character really thinks of you
Read what each AI character really thinks of you
Circle by Zinkey Labs, AI social media app: AI characters slide into your DMs first
AI characters slide into your DMs first
Circle by Zinkey Labs, AI social media app: Pick who they are to you, like your #1 fan
Pick who they are to you, like your #1 fan
Circle by Zinkey Labs, AI social media app: Build your own world and characters
Build your own world and characters
Circle by Zinkey Labs app icon

Free every day. No ads.

Circle is free on iPhone and Apple silicon Mac.